Overview
To create a cohesive MVP experience that carries forward the HD features everyone loves and to create, test, survey and analyze Pros to come up with an experience that not only will be catered to how Pros use the website but also look forward to create enhancements that Pros would find useful when it comes to their shopping experience.
The Challenge
Unlike the .com experience Pros find useful anything that makes their jobs easier with a frictionless experience. Little to no marketing that doesn’t speak to the Pros segmentation. To create a useful home page meant we needed to consider the Pros most common wants and needs.The Process
First we had to understand exactly what the needs of a Pro user would be for a home page. By conducting user tests usability studies, surveys along with anlytics we concluded that some of the most common tasks of Pros is reordering previously purchased items, uploading order lists for bulk ordering and tracking orders.
The Solution
Listening and learning from Pros concluded that the most useful homepage features would be the ability to see recent orders, be able to quickly buy most commonly purchased items, and serve up browsing behaviors by way of a widgetized and module/card based experience. Easily digestable widgets. Pros don’t have much time for extensive jargon.The Results
Project stakeholders approved HP for Q4 and launched quickly to much appeasement from Pros. With our first Alpha group if Pros being implemented in the new Pro experience the HP was well received and very useful for Pros. They spoke we listened.
