Visual Search

VISUAL SEARCH

ApartmentGuide - Mobile Web

Intro

The unique features of Visual Search are the result of a week-long hackathon involving more than 60 RentPath employees. Fourteen concepts were narrowed to four major innovations: Visual Search, property cards, favorites and sharing that were combined into one revolutionary product. The product development also incorporated the results of a RentPath study that found that images of the kitchens, bathrooms, and pool areas were most important to the prospect search. The new format also allows users to compare photos by the top interior and exterior amenities that matter most to them.

DEVICE

Mobile

ROLE

Lead UX Designer

SUMMERY

Wireframe, User Flow,

GOAL

Enhance Employer Portal

Challenges & Goals

Renters wanted to see more HD quality images when they search for an apartment online. Renters agreed that having better quality images would definitely help to make a smarter decision in their apartment search. The interview process with users revealed the importance of images, especially for the younger generation. In addition, a lot of participants pointed out during the usability testing that they want to see images in specific categories, such as kitchens, pools, living rooms etc. However, none of the current apartment searching platforms offered this solution in such a direct way. Instead, the searching process forced renters to view a list of 100 or more unrelated images without any value to the renter. How do we solve these critical issues for renters, while creating a solution that also fits our current business model?

Project Research

Persona Interviews

We interviewed renters who are within our persona type and let them share their stories on searching apartments. We took notes on their pain points, needs, wants and fears in the apartment searching process. The interviews gave us different perspectives to rethink on for the apartment searching process.